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Sep 05

New View On Aging

56f-m-300x199The International Council on Active Aging® is inviting professionals and individuals to become an ICAA Champion in ICAA’s Changing the Way We Age® Campaign, which will shift society’s perceptions of aging.
 
“Be the change you want to see in the world.” Mahatma Gandhi
 
In today’s society, we’re flooded with negative messages and images about what it means to age and to be an older person. We are constantly exposed to stereotypes that show older adults through a lens of decline and diminished value, emphasizing the “burdens” of growing old. In North America, we seldom hear about the value of older adults, or the rich, untapped potential of an aging population. We don’t see enough portrayals of active older adults who are taking on new challenges, expanding their knowledge and skills base, or working tirelessly to help others. The result? Our views of aging are distorted.
 
ICAA’s Changing the Way We Age® Campaign, which focuses on shifting society’s perceptions of aging, is taking action to overturn stereotypes and encourage more positive, realistic views of aging.
 
Here is a PowerPoint presentation coutesy of Colin Milner challenging us to change our views on aging.
 

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